Financial & business disclaimer

Gross profit

Selling price minus the variable costs you entered (ingredients, packaging, labor per item). It does not subtract rent, utilities, insurance, marketing, equipment, loan payments, taxes or owner pay.

Net profit

What is actually left after all fixed costs, overhead and taxes. The app does not calculate net profit. A healthy gross margin can still sit alongside a loss at the bottom line.

Food / ingredient cost

The ingredient figure you entered for one unit. It does not include waste, spoilage, over-portioning, comps, theft or seasonal price swings unless you build those into the number yourself.

Labor assumptions

The per-item labor figure you entered. It is an assumption about time and wage rate for that item — not your actual payroll, taxes, benefits or scheduled hours.

Target margin

A goal you choose. It is not a benchmark we validated for your market, and it is not a recommendation about what your customers will accept.

Suggested price

The mathematical price that would hit your chosen target margin at the costs you entered: variable cost ÷ (1 − target margin). It is arithmetic, not a market study.

Projected monthly upside

An illustration of what changing a price could add to gross profit if sales volume stayed exactly the same. It multiplies the price difference by the units per week you entered by 4.33 weeks. It is not a forecast.

Marketing ideas

Generated suggestions and template copy based on what you entered. They are starting points to edit, not tested campaigns.

Any upside estimate assumes your sales volume holds steady at the units per week you entered. In real life, raising a price can reduce how many units you sell, change your mix of items, or affect how regulars feel about your menu. Lowering a price can raise volume without raising profit. Treat every projection as a starting point for a decision you test in your own shop.

Marketing ideas, promotional angles and sample copy are suggestions. Response rates depend on your customers, timing, location, execution and competition. No specific traffic, sales or return is promised.

Please independently verify your ingredient and packaging costs, payroll and labor calculations, sales tax and other taxes, food-safety and licensing requirements, and any legal or accounting decision. Talk to your accountant, bookkeeper, payroll provider or attorney where the stakes justify it.

Nothing in the app is accounting, tax, legal, investment, employment or food-safety advice, and no business outcome is guaranteed. See the Terms of Service and How it works for the formulas behind each figure.